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APC by Schneider Electric to drive innovation and collaboration in edge infrastructure with new appointments

APC by Schneider Electric, a global leader in power management and efficiency for business and homes, has appointed Muralee Kanagaratnam as the new Regional Offer Management Director - International region effective 15 April. In this role, Muralee will elevate the strategic growth ambition and evolution of the Home and Business Networks (HBN) portfolio, Hybrid IT, and Edge Computing opportunities.

Christopher Lacherdis has also assumed a new responsibility as Head of Strategic Marketing for East Asia and Pacific. In this role, Christopher will be responsible for producing marketing strategies that support consistent business growth and enhance brand equity and awareness of Schneider Electric across the region.

Joe Craparotta, VP for IT Division and Strategic Segments at Schneider Electric congratulated Muralee and Christopher on their appointments. “I am delighted Muralee and Christopher will be taking on these new regional roles, in line with our philosophy to provide growth opportunities to our talents. Both have achieved great success in supporting partner growth, leveraging edge computing and new offers in the Pacific region. Muralee is moving to Singapore whilst Christopher will continue to be based in Sydney. I am proud and excited to see Australian talent exported to the region.”

Muralee said: “APC by Schneider Electric has provided me with the platform for professional and personal fulfillment, through a high-performance culture. I am proud to continue working for a global company providing endless career possibilities and the DNA to invest in its people. I look forward to working with the team in our mission to achieve certainty in a connected world.”

“I am also excited that we are bringing the power of Lithium-Ion for IoT and Edge Computing applications through APC Smart-UPS. This addresses customer need for greater resiliency, simplified maintenance and lower cost of ownership and I look forward to working with the team in our mission to achieve certainty in a connected world,” he added.

“As we continue to create demand for HBN solutions in the International region, I am very pleased to welcome Muralee into our leadership team and look forward to working with him. He will engage with customers to better understand their needs and drive agility, product development, and customer satisfaction,” says Anne-Marie Gignac, VP for HBN Offer Management and Marketing, APC by Schneider Electric.

Muralee joined Schneider Electric three years ago as the GM for Channels & Alliances in the Pacific region. An innovator and salesperson at heart, he has spent the most part of his 20 years in the ICT industry evangelising Virtualisation, Data Centre, IoT, Edge and Cloud solutions. He will be relocating to Singapore with his family.

Christopher Lacherdis has supported the Pacific business leading Marketing for the past five years and now extends his responsibility to wider geographical region. “APC by Schneider Electric is an incredible brand, emerging as a standout performer in the Canalys Leadership Matrix for Q1 2018 as voted by 1800 channel partners across APAC. I am extremely excited to extend the brand even further across the region by enable our partners’ growth with market leading programs and innovative offers to support edge computing and IoT applications,” he said.

APC by Schneider Electric is actively seeking to fill both the Strategic Marketing and Operations, Channels and Alliances role in the Pacific.

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