Introduces Aliment - a CRM software access to all Service Partners

Bangalore, July 21, 2009 - APC by Schneider Electric, a global leader in critical power, cooling and management solutions recently launched its Partner Engagement Program (PEP) for its Authorized Service Partners to empower them with tools and technologies they need to address needs of different customer segments and markets in India.

Sharing details on the new Partner Engagement Program, Srinivas Chebbi, CGM & VP - India said, “APC by Schneider Electric continually innovates and looks at newer ways to reach out to customers. At APC our partners are the pillars of our go-to-market strategy and therefore we have always focused on helping them find new, sizable market opportunities by offering innovative solutions in Critical Power and Cooling, Electrical distribution, Building Automation and Security, Industrial Automation as well as Energy Monitoring and Control that are easy to sell.

The Partner Engagement Program has been designed to equip our authorized service partners with a broad array of benefits and resources so as to help them grow their business and support customers better. It is an endeavour to offer differentiated program levels to our partners that will leverage their core competency and areas of expertise.

APC’s PEP program has four levels; Registered, Associate, Premier and Enterprise. Each of these levels offer clear and differentiated paths allowing partners to leverage pricing and promotional benefits, gain full access to APC’s network of qualified and dedicated solution engineers, and ongoing support and visibility to market potential and opportunities. Partners can choose the level of commitment that best match their desired investment and business needs.

As a part of PEP, APC has also introduced a CRM software tool called ‘Aliment’ to provide online connectivity to partners and to help them in Inventory management. The CRM tool will augment coordination and faster response to customer needs and issues by registering the calls received for installation/ warranty/ AMC for customers, allocating nearest Authorized Service Provider (ASP) to attend the call, managing inventories at the Authorized Service Provider level, sending replacements to customers, receiving defective units or spares from customers, sending them to Central Warehouse or branches etc.

About APC
APC by Schneider Electric is a global leader in critical power and cooling services, providing industry leading product, software and systems for desktops to data centres.

APC is part of the €18.3 billion Schneider Group which is the recognized global leader in Electricity and Automation Management with operations in 100 countries and over 114,000 employees.
  
Backed by the experience and wide network of Schneider Electric, APC delivers well planned, flawlessly installed and maintained solutions for industrial, enterprise, small and medium business, as well as home environments.

APC solutions include uninterruptible power supplies (UPS), precision cooling units, racks, physical security and design and management software, including APC's InfraStruXure® architecture, the industry’s most comprehensive integrated power, cooling, and management solution.  

In 2007, Schneider Electric acquired APC and combined it with MGE UPS Systems to form Schneider Electric’s Critical Power & Cooling Services Business Unit, which recorded 2008 revenue of €2.6 billion (including APC-MGE sales of $3.7 billion) and employed 12,000 people worldwide. For more information on APC, please visit www.apc.com/in.

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