APC Wins Green Enterprise IT Award for Energy Efficient Products

APC's InRow® Cooling Technology is honoured in the Uptime Institutes Energy Efficient Products: IT Category

Sydney, Australia 3 June 2009 – APC by Schneider Electric today announced it has won the Energy Efficient Products category of the 2009 Green Enterprise IT (GEIT) Awards, presented by US based Uptime Institute.

The GEIT Awards honor companies that have a made significant contribution to creating reliable, sustainable and energy-efficient data centres. APC's InRow® cooling products with active response controls and integrated thermal containment was selected as a winner for its innovation and leadership in driving sustainability initiatives.

“In Australia and New Zealand we have numerous customer sites, with references in all industry sectors, using InRow cooling and continue to see more customers look to improve energy efficiency in their data centres. This award recognises our continued commitment to providing the best data centre products and solutions to support our customers' initiatives to achieve efficiency," said Gordon Makryllos, Vice President, Pacific & Country General Manager.

According to Will Dodolias, AP Technical Infrastructure Manager for Novell, an APC customer, “Reducing the amount of energy our data centre consumes is not only important in fulfilling our environmental responsibilities but it also makes good business sense. APC’s InRow cooling solution provided us with dramatic power efficiency gains, reducing our power consumption related to cooling by 30 per cent.”

Greg Boorer, from the Canberra Data Centre, another APC customer said “Against predictions that power bills will rise between 50 and 100 per cent in the next five years, APC’s InRow solution has saved CDC and our clients up to 65 per cent in power and associated carbon footprint reduction.”

"We congratulate and honor APC for its pioneering work in reducing energy consumption in data centres," said Kenneth G. Brill, founder and executive director of the Uptime Institute. "APC's successful initiatives serve as a great example to its industry peers of the realistic impact and feasibility of energy efficiency initiatives."

All GEIT Awards winners presented case studies of their initiatives for addressing the data centre energy efficiency challenge at the Institute's symposium. APC shared lessons learned and its route to success to encourage industry peers to become advocates of change in their own organisations. The GEIT Awards judging criteria were specifically designed to select projects with potential to serve as business case studies of the realistic impact and feasibility of energy efficiency initiatives. For more information on APC's InRow cooling products, please call 1800 652 725 or visit http://www.apc.com

About APC by Schneider Electric
APC by Schneider Electric, a global leader in critical power and cooling services, provides industry leading product, software and systems for home, office, data center and factory floor applications.  Backed by the strength, experience, and wide network of Schneider Electric’s Critical Power & Cooling Services, APC delivers well planned, flawlessly installed and maintained solutions throughout their lifecycle.  Through its unparalleled commitment to innovation, APC delivers pioneering, energy efficient solutions for critical technology and industrial applications.  In 2007, Schneider Electric acquired APC and combined it with MGE UPS Systems to form Schneider Electric’s Critical Power & Cooling Services Business Unit, which recorded 2008 revenue of €2,6 billion and employed 12,000 people worldwide.  APC solutions include uninterruptible power supplies (UPS), precision cooling units, racks, physical security and design and management software, including APC's InfraStruXure® architecture, the industry’s most comprehensive integrated power, cooling, and management solution.  Schneider Electric, with 114,000 employees and operations in 100 countries, achieved sales of €18,3 billion in 2008.  For more information on APC, please visit www.apc.com.  All trademarks are the property of their owners.

About the Uptime Institute
The Uptime Institute is a leading independent think-tank, corporate advisor, knowledge exchange, education and professional-services provider, serving the owners and operators of the world's largest enterprise data centres. Its primary area of expertise is the uptime availability, reliability, and resiliency of enterprise computing within formal critical computing environments -- computer rooms, server farms and ranches, and data centres. The Institute operates a private knowledge network, the Site Uptime Network that conducts research, benchmarking, knowledge sharing, and best practices for its members, who represent 100 of the largest data centre owning/operating institutions in the world. The Institute's intellectual property base includes the de facto industry standard for data-centre design, known as the Tiers Classification System and the Four Metrics for Determining a Green Data Centre.

For more information contact:

n2n Communications
Contact: Katie Dufficy
Phone: +61 2 9213 2313
Fax: +61 2 9212 0366
kdufficy@n2n.com.au

APC by Schneider Electric
Contact: Andra Mednis, Marketing Director
Phone: +61 2 8923 9331